AR portals for IQOS (Philip Morris)
The LikeXR team proposed and implemented the concept of “portals” in the augmented reality
format. AR portals allow you to take a step into another dimension. The user can feel the
atmosphere that inspired the creators of new tastes of the product. After passing through the
portal using an augmented reality application, the user finds himself “inside” a 360 video.
They are filmed in various parts of the world and convey the atmosphere of the corresponding
taste. Also, we have developed an application where the creators of new flavors talk about
their products in augmented reality.
Mechanics:
When you point your smartphone camera at a cube with images of products, a video is launched
on the device screen, in which Juan Amador or Rene Soffner talk about what inspired them to
create new IQOS HEETS Creations Marketing activity using augmented reality was planned to
be used in 22 largest IQOS sales points.
