Mercedes-Benz A-class

Mercedes-Benz A-class play


Unique users


Configurations made

2:40 min.

Average session time

A task

The task was to develop a unique application for Mercedes-Benz dealerships, to give clients a unique experience of configuring their dream-car in AR. We worked on this application together with the Publicis Emil agency.

Work completion time

36 days

Mercedes-Benz A-class app is a configurator with augmented and mixed reality features.

We created this app by digitizing 53 Mercedes-Benz A-class trim levels. 
The user can view the car model by pointing the camera at a special marker.

In the application, he can configure the car. In the configurator, he can choose the color, 
wheels and equipment.

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