Mercedes-Benz GLC Mixed Reality

Mercedes-Benz GLC Mixed Reality play


Unique users

4-5 s.

Vehicle recognition rate


Watched till the end

A task

The task was to give the user ability to interact with different virtual vehicle configurations "like in real life".

Work completion time

75 days

Publicis Group and LikeXR developed mixed reality application for Mercedes-Benz GLC. Users got ability to use it on the special areas in a mall, where they can view vehicle in mixed reality mode and in AR mode, using MR headset Samsung Gear VR and Samsung Galaxy S6.

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