Philip Morris AR mask

Philip Morris AR mask play

2113

Unique users

1081

Shared photos

1:43 min.

Average session time

A task

A task was to make users share branded content and boost awareness and engagement rate

Work completion time

20 days

The AR mask project for Philip Morris was timed to coincide with the new year and was 
used as a marketing activity designed to increase user engagement and loyalty.

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