The AR mask project for Philip Morris was timed to coincide with the new year and was
used as a marketing activity designed to increase user engagement and loyalty.
Unique users
Shared photos
Average session time
A task
A task was to make users share branded content and boost awareness and engagement rate
Work completion time
20 days
The AR mask project for Philip Morris was timed to coincide with the new year and was
used as a marketing activity designed to increase user engagement and loyalty.