Our CEO Kyr Poskonoff spoke at the Nordic VR forum, where he talked about the benefits of AR navigation and showed several of our projects, in which we applied VPS technologies to place virtual content in large locations, such as shopping centers and zoos.
Kyr talked about how AR navigation can be used for marketing – engaging users in interesting and informative interactions.
Thanks to the high level of engagement, the time of interaction with the brand increases, and thus the level of brand awareness and user loyalty.
Kyr noted the high potential for the spread of such technologies, due to their ability to provide users with added value and increase the effectiveness of their interaction with products, services and spaces
