LikeXR offered to solve this task by creating a VR application. We came up with a concept and interactive mechanics that allow you to immerse yourself in the atmosphere of each era in the history of Cinzano. Together with the customer, we discussed a large number of creative ideas for visualizing user interaction with the brand. We settled on the concept of interactive stands, with a unique atmosphere. The unique atmosphere was created with the help of specially selected music, effects, and posters.
At the end of the virtual hall, the user finds himself next to black boxes surrounded by screens on which the videos of the new advertising company are playing. When opening the boxes, the user sees new bottles of Cinzano, and literally "flies" into space. This is how the concept of Cinzano birthday VR museum was born.