McDonald’s

McDonald’s play

2234

Persons took part in the game simultaneously

1023

Players posted videos/photos in social networks

o'clock

Quest duration

A task

Client request: create an augmented reality activity for a major corporate event - the anniversary of McDonalds in Russia

Work completion time

28 days

The LikeVR’s project for McDonald’s introduces a quest in augmented reality. It was held at a corporate event for its suppliers in Russia. The idea implies completing the tasks of the quest at the stand of each McDonald’s supplier. By the end of the quest, the visitor checks in at all the stands and gets scores that depend on how successfully they have completed the tasks.

To keep up the competitive spirit, the scores for each task completed are shown together on a screen in a table where all the players are listed.

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