LikeVR’s project for Philip Morris introduces New Year-related theme activation with use of a mask in augmented reality for adult BOND consumers.
The user visits the website created for the project. On the website, a mini-game is available, the user can create a special greeting card (including with the use of video) related to the brand. In the course of card creation, an AR mask is activated. The card can then be shared with friends.
The project’s goal was to ensure greater customer loyalty and user activation just before the New Year holidays.