Solutions for presenting products in augmented reality. As a rule, it is implemented as an opportunity to view the product in augmented reality from the product card on the site.

This solution became especially popular during the coronavirus pandemic with the growth of online shopping. And if previously the functionality of viewing the selected product was a pleasant option for the buyer, now, at a time when all sellers are competing online, it is becoming a competitive advantage and almost a necessity. This is evidenced by studies that show that 40% of buyers are willing to pay more for a product if they have the opportunity to test it in AR before buying it.

AR Catalog reduces return rates, barriers to purchase, and increases conversion to sales. All of this is due to the fact that augmented reality allows you to realistically show the product on a 1:1 scale. Once you've put the chair or refrigerator you like in your apartment, it's easier to make a buying decision. One of the brightest and first examples of AR Catalog is IKEA Place. But there are many similar cases already: from Amazon and Nespresso to Lacoste and Loreal.